What Social Protection Means to Me” Campaign
This is a short storytelling campaign designed to amplify youth voices and humanize social protection by capturing personal reflections, experiences, and aspirations.
Youth 18-29 years will be invited to share:
What social protection means to them
Why it matters for the future and
How OGP can strengthen an inclusive social protection systems
Content will be shared as:
Short videos (30–60 seconds)
Quote cards
Social media posts
Strategic Framing: This is A call for youth to be drivers of social protection reform in Kaduna
Young people are not just beneficiaries of social protection, but drivers of accountability, innovation, and inclusive reform.
For one week in May, come together to share ideas, discuss solutions, and commit to new levels of citizen participation in government.
